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Indian agencies dread layoffs as AI reshapes global ad industry
Mint Kolkata
|December 08, 2025
Artificial intelligence (AI) is causing an upheaval in the global advertising industry, and the ripples of layoffs and cost cuts are being felt in India as well.
AI tools now enable clients to develop content, and they are outsourcing less and less work to advertising agencies. The industry is in turmoil, forcing two of the Big 5 advertising holding companies-Omnicom and Interpublic Group-to merge globally. That has triggered a wave of job cuts, and local agencies are also bracing for a shake up.
यह कहानी Mint Kolkata के December 08, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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