Edtech makes micro-learning pivot as dealmaking declines

The bet is on short, vernacular micro-learning to capture low-intent, high-frequency users

- Sakshi Sadashiv

As dealmaking slows and investor patience thins, India’s edtech sector is turning to a new learning model to capture low-intent, high-frequency users.

Platforms are increasingly betting on short, vernacular micro-learning—how to update an Aadhaar card, start a ₹50,000 business, or shoot a YouTube video—to capture low-intent, high-frequency users early in the funnel.

Priced as low as ₹1 and consumed in minutes a day, such content is designed less to teach and more to build engagement, turning everyday questions into a habit—and habit into revenue. The shift marks a clear break from outcome-led edtech, which relies on full-time teachers and structured curricula. Micro-learning platforms instead monetize curiosity, leaning on subject-matter experts and creator-led content at a time the sector is under pressure to show early revenue traction.

Platforms such as Seekho cracked this early and now clock close to $4-4.5 million monthly revenue, according to media reports. New users on Seekho are offered a ₹1 trial period, after which monthly subscription plans take effect, typically ranging from ₹49 to ₹199, depending on the offer and platform.