Dahlias key to DLF's rosy FY25

Realty firm DLF Ltd's FY25 pre-sales target of ₹17,000 crore was a tall order, as H1FY25 was marred by muted new launches and weak sales in existing projects. But the launch of the uber-luxury "The Dahlias" at Golf Course Road in Gurugram Q3FY25 changed everything.

- Harsha Jethmalani

The project has 420 units spanning 4.5 million square feet (msf). DLF has sold 173 units at an average selling price of ₹65,000 per square foot. The project garnered bookings worth ₹11,816 crore in Q3 amid the overwhelming response, almost entirely driving the quarter's pre-sales. This pushed DLF's pre-sales to ₹19,187 crore in the first nine months of FY25, surpassing its FY25 target.

The demand for luxury projects in DLF's key Gurugram micro-market, coupled with its premium brand positioning, drove sales in The Dahlias. Over 50% of demand in Dahlias was led by the existing Golf Links community and NRIs contributed 12% to sales, the management said.