Consumer cos' ad spends to rise in FY26

Firms are ramping up urban distribution, marketing, and financing schemes to drive sales

- Suneera Tandon

Makers of consumer goods spanning packaged items, food services and home appliances are considering stepping up their advertising expenditure and promotion schemes in the next two quarters (of FY26) to target households that will benefit from the Centre's recently announced personal income tax relief worth about ₹1 trillion.

Companies such as Parle Products said they will step up distribution activities in urban markets as well as marketing spends in the upcoming quarter. Similarly, restaurant chain Wow! Momo will activate more digital campaigns and run promotions in high footfall areas, the company's marketing head said.