मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Brands Sponsor Influencers at Global Events
Mint Kolkata
|July 15, 2025
Companies like JioStar, Warner Bros, Heineken are roping in creators to attend and promote global events
Follower views on influencers' social media posts are becoming their tickets to global events such as Wimbledon, Coachella, and the F1 premiere. Companies such as JioStar, Warner Bros, and Heineken are roping in creators to attend and promote these events.
Take Sakshi Keswani, a comedy content creator with over 2 million followers on her Instagram handle @beingsuku_. JioStar has flown Keswani to London for the second time to create content around the ongoing Wimbledon matches at the central court. Previously, the streaming platform sponsored her to attend the English Football League in May 2024.
यह कहानी Mint Kolkata के July 15, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
Mint Kolkata से और कहानियाँ
Mint Kolkata
With $2.2 bn fund, ChrysCap has appetite for riskier bets
MD Saurabh Chatterjee details shift in global LP base, renewed focus on manufacturing
3 mins
December 01, 2025
Mint Kolkata
Smart GDP growth casts shadow over December rate cut
The Reserve Bank of India’s (RBI's) Monetary Policy Committee (MPC) is widely expected to keep the policy rate unchanged on 5 December, even as a sizable minority of economists argues that the space created by softening inflation and moderating nominal growth warrants another rate cut.
1 min
December 01, 2025
Mint Kolkata
European stock markets dominate global rankings
In the ranks of the world’s 20 best-performing stock markets this year, every second index is European.
1 mins
December 01, 2025
Mint Kolkata
Data centers are a ‘gold rush’ for construction workers
Mond Chambliss used to run himself ragged with the small contracting business he owned in Columbus, Ohio: hanging drywall, chasing clients for payments and managing half a dozen employees.
4 mins
December 01, 2025
Mint Kolkata
Let chats stay easy
India’s Department of Telecommunications has directed messaging apps like WhatsApp to ensure that users aren't allowed to access these services without active SIM cards in their phones.
1 min
December 01, 2025
Mint Kolkata
As mid-cap alpha shrinks, should you consider passive strategies?
Advisers urge a balanced mix—add passives slowly and back strong, active managers, as mid-caps are still pricey
4 mins
December 01, 2025
Mint Kolkata
Let's be a bit more selective in using the word 'reforms'
Everybody should take a beat and think before uttering the word ‘reforms’ the next time. Glib usage, frequently in the wrong context, threatens to rob the word of its import.
3 mins
December 01, 2025
Mint Kolkata
India's regulated exports at risk: BCG
India’s export-driven businesses in sectors such as aluminium, iron and steel that face international regulatory shocks are increasingly exposed to risk due to climate inaction threatening their profits, operations, and long-term viability, according to global consulting firm BCG.
1 min
December 01, 2025
Mint Kolkata
Gen Z redefines work in a volatile job market
Amid layoffs, Gen Z is pushing back against overwork, choosing clear boundaries, sustainable growth over old notions of indispensability
3 mins
December 01, 2025
Mint Kolkata
No, our election booth level officers aren't dying of stress
A dangerous thing the Indian news media does is attribute reasons for suicide.
4 mins
December 01, 2025
Listen
Translate
Change font size