मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
As Bollywood movies fizzle, microdramas lift Deepavali
Mint Kolkata
|October 22, 2025
On Deepavali in 2007, Shah Rukh Khan's Om Shanti Om and Saawariya, featuring debutants Ranbir Kapoor and Sonam Kapoor, were vying for millions of Indian to watch their movie in cinema halls.
While Saawariya failed, cinema halls were packed with people who couldn't get enough of Om Shanti Om. The Farah Khan-directorial went on to be a blockbuster earning ₹149.87 crore worldwide, according to Box Office India, and catapulting newcomer Deepika Padukone into Bollywood stardom.
Deepavali continues to be a big holiday weekend for filmmakers, movie studios, and exhibitors in the Hindi heartland. But audiences appeared disinterested in going to a theatre to watch a Hindi movie this festive holiday season.
This is partially due to the option of watching movies on streaming platforms later and partially due to movies not seeming interesting enough, according to half a dozen people Mint spoke with.
Larger video-streaming platforms are trying new forms of storytelling focused on festivities, faith
यह कहानी Mint Kolkata के October 22, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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