Wipro Consumer VC Arm to Back Mature Startups

It will focus on startups with a revenue run rate of ₹2 crore a month versus ₹1 crore earlier

- Sowmya Ramasubramanian

Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care and Lighting, is shifting its investment approach to focus on more mature consumer startups, as India's startup ecosystem enters a more measured growth phase.

The firm, which has primarily backed very early-stage companies for nearly a decade, will now concentrate on pre-Series A and Series A rounds. Through strategic support and capital deployment, the firm aims to reduce risk and deliver greater value.

The firm will now invest up to ₹10-25 crore, including follow-on investments, while limiting its shareholding to 20%, according to its managing partner, Sumit Keshan.