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Small regional films face streaming challenge despite rising demand
Mint Hyderabad
|January 15, 2026
The surge in regional language content on streaming platforms hasn't really benefited small-budget films in languages other than Hindi, such as Kannada, Malayalam, Marathi, Punjabi and others.
Trade experts and industry executives said while acquisitions are mainly limited to Netflix, Prime Video and JioHotstar, and to a lesser extent SonyLIV and ZEE5, only about half of the movies made in many regional film industries find buyers, thanks to the packed calendars and limited budgets of streaming services. This means these films either remain completely unreleased or have to wait for a streaming platform to buy them after their theatrical release.
This is despite the fact that India's streaming audiences are no longer binge-watching just in Hindi. Regional originals-from Tamil thrillers to Malayalam crime sagas-are steadily climbing the charts.
यह कहानी Mint Hyderabad के January 15, 2026 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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