कोशिश गोल्ड - मुक्त
Can Dreamll turn fans into active users?
Mint Hyderabad
|December 08, 2025
Dreamll, the fantasy gaming giant with 250 million users, is rewriting its playbook.
Dream11 is shifting from fantasy gaming to a creator-led sports entertainment site, focusing on interactive watch parties.
(MINT)
It now looks to recast itself as a sports entertainment platform, betting on India’s rising ‘watch-party’ culture, where fans stream matches, interact and hang out online. The shift from fantasy gaming to live, creator-led engagement comes after the real-money ban gutted its core business, pushing the firm to reinvent itself as a place where viewers watch with influencers, as sports viewing becomes more social.
The bet is that India’s sports fandom can evolve into a creator-driven, engagement-led ecosystem that generates revenue through advertisements and micro-payments. But, will fans choose creator-led streams over traditional broadcasts? Mint explores.
यह कहानी Mint Hyderabad के December 08, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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