Move to tag social media AI content runs into resistance

and harm, instead of going by the process through which AI content is generated. Nasscom is set to submit its official response.

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Google, which has raised its views at industry conversations, is yet to submit its views, an executive aware of the company’s plans said. The executive also pointed to YouTube's new content policy, which outlines what qualifies as significantly modified synthetic content. YouTube has also expanded its early-stage trials of AI likeness detection tool to curb deepfakes.