मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Meta's short videos reshaping shopping
Mint Chennai
|June 13, 2025
Indians are increasingly turning to social media to discover, compare, and buy everything from daily groceries to luxury jewellery—often without stepping into a store.
Indians are increasingly turning to social media to discover, compare, and buy everything from daily groceries to luxury jewellery—often without stepping into a store. Nearly eight in 10 shoppers in India rely on social platforms for product discovery, with an overwhelming 96% doing so through Meta's platforms such as Facebook and Instagram, according to the company's latest India Retail Purchase Journey report released Thursday.
The report underscores Meta's growing influence not just in India's digital advertising space, but across the entire retail funnel—from discovery to purchase. As shoppers toggle between online research and offline shopping, especially in high-ticket categories, Meta is positioning itself at the centre of this omni-channel shift.
यह कहानी Mint Chennai के June 13, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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