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Ads get shorter: IPL 18 rewrites rules of cricket-time marketing

Mint Chennai

|

June 12, 2025

The 18th edition of the Indian Premier League (IPL) was a season of more—more advertisers, more categories and ad clutter—but not necessarily more airtime.

- VARUNI KHOSLA

Despite only a modest 0.5% rise in average ad volume per match as compared with last year, the number of advertisers increased by 30% and the brand count by 29% in the latest season of the popular cricket tournament, according to new

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Is America about to acquire its own oil cartel? Don't bet on it

US geopolitical moves are unlikely to disrupt oil market dynamics

time to read

3 mins

January 21, 2026

Mint Chennai

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LTIMindtree, Persistent trip IT giants in Q3 revenue race

Both IT services firms faced significant margin pressure due to India’s new labour codes

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2 mins

January 21, 2026

Mint Chennai

PhonePe receives regulator nod for IPO

Walmart-backed Indian payments firm PhonePe has received regulatory approval for its stock market listing after confidentially filing draft papers with the market regulator in September, a person with direct knowledge of the development told Mint on Tuesday.

time to read

1 min

January 21, 2026

Mint Chennai

Hyderabad CEOs unveil top risks hindering India’s economic growth

When business leaders from pharma, agriculture, energy, healthcare, manufacturing and law came together for the fourth roundtable discussion of the Mint Leadership Dialogues-Season 2 in Hyderabad, the opening question was simple: from an Indian economy perspective, what is the single biggest risk?

time to read

4 mins

January 21, 2026

Mint Chennai

Mint Chennai

How Sebi plans to change closing math

Sebi said in a circular that CAS will be implemented in the equity cash markets, bringing India at par with global markets.

time to read

2 mins

January 21, 2026

Mint Chennai

Lodha to invest in 2.5GW data centre

Realty firm Lodha Developers

time to read

1 min

January 21, 2026

Mint Chennai

Mint Chennai

Trump brings Greenland fight to Davos, calls Europe's bluff

Along the illustrious Davos Promenade, the US administration has taken over a 19th century church that’s been reconsecrated for the week as a shrine to business and politics.

time to read

3 mins

January 21, 2026

Mint Chennai

Mint Chennai

Nostalgia is the vibe: Gen Z rewinds to reclaim yesteryear blockbusters

Films from the 1970s, 80s and ’90s are finding a cultural afterlife among the younger millennials and zillennials, who are rediscovering yesteryear blockbusters— particularly for simple themes and timeless music—via fan edits, reels, and online film-appreciation threads.

time to read

2 mins

January 21, 2026

Mint Chennai

Mint Chennai

Why an emboldened Trump set his sights on Greenland

After successful ouster of Maduro, U.S. president emerged even more willing to test foreign-policy norms

time to read

5 mins

January 21, 2026

Mint Chennai

Mint Chennai

Rising costs sting early birds in Q3

India Inc. may have finally found its revenue footing in the December quarter after a year of sluggish demand.

time to read

1 min

January 21, 2026

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