No moulds: WOL3D's instant toy vision

WOL3D India has launched Brahma, a new vertical that aims to become a design-to-manufacturing powerhouse

- Gaurav Laghate

India's first listed 3D printing company is readying for its boldest move yet—transforming from a machine trader to a full-stack consumer product brand. Rahul Chandalia, founder and chief executive of WOL3D India Ltd, has launched Brahma, a new vertical that aims to become a design-to-manufacturing powerhouse by leveraging large-scale 3D printing for toys and home decor.

With 200 printers installed and a roadmap to scale to 1,000 within six months, Brahma is already producing up to 10,000 pieces a week, with ambitions of hitting 50,000. The first big bet under this model is Winglets, a line of fully customizable, eco-friendly animal toys designed for children and adults alike.

"We want to be the creator of creators," said Chandalia. "Brahma is a new model for Indian manufacturing, where design meets demand instantly, without tooling, moulds or long lead times."