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मैगज़्टर गोल्ड के साथ असीमित हो जाओ

मैगज़्टर गोल्ड के साथ असीमित हो जाओ

10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ

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Instant grocery delivery is going luxe to stand out

Mint Bangalore

|

October 03, 2025

Blinkit joins the race as it expands to ozone-washed fruits and artisanal breads to cheese

- Sowmya Ramasubramanian

Instant grocery delivery is going luxe to stand out

Gourmet items are typically priced 20-30% higher than mass-market goods.

(ISTOCKPHOTO)

With speed no longer a differentiator, grocery-delivery platforms are now serving indulgence, freshness and aspiration—instantly.

From gourmet fruits to ozone-washed greens to artisanal sourdoughs, quick commerce is moving upmarket in search of high-end, better-paying customers to boost their margins.

The latest to join the sprint is food-delivery giant Zomato-owned Blinkit, which is looking to expand its fresh range to include ozone-washed fruits and Hazard Analysis Critical Control Point (HACCP)-certified produce, as well as handpicked bread and cheese imported from Europe, two people close to the development told Mint.

HACCP is a science-based system to control food safety hazards, widely adopted by national regulators.

Mint Bangalore

यह कहानी Mint Bangalore के October 03, 2025 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

क्या आप पहले से ही ग्राहक हैं?

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