Indian IT firms betting on Salesforce expertise amid AI uncertainty

TCS announced on 10 December that it has acquired Coastal Cloud, a Florida-based tech consulting firm, for $700 million.

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Indian IT companies are looking to piggyback on the growth of Salesforce's software and its agentic AI capabilities.

(BLOOMBERG)

Coastal Cloud, which ended last year with $132 million in revenue, helps firms run their businesses better by offering solutions and people proficient in Salesforce, a customer relationship management (CRM) software provider.

For TCS, the deal comes two months after it acquired LisEngage, a Massachusettsbased digital marketing services firm, for $73 million. According to the company, that too was aimed at strengthening its Salesforce capabilities.

To put it in context, the cost of the two acquisitions is higher than any large client contract TCS won in the past two years.

“The acquisition significantly strengthens TCS’s AI-led consulting, multi-cloud Salesforce services, and midmarket access, aligning with the sharp rise in AI-driven deal activity across the IT services landscape,” said HDFC Securities analysts Amit Chandra and Vinesh Vala.