Godrej Interio bets on brand overhaul

Godrej Interio has invested ₹350 cr in its furniture manufacturing and aims to double revenue by 2028

- Soumya Gupta

Godrej Interio, known for its office chairs and steel almirahs, is investing ₹300 crore in a revamp—new identity, modern stores, and trendier collections, to revitalise its legacy furniture business.

Godrej Interio has already invested ₹350 crore in its furniture manufacturing operations, and hopes to double revenue to ₹10,000 crore by 2028, top officials said.

"We want to be India's most trusted lifestyle brand," Nyrika Holkar, executive director of parent firm Godrej Enterprises said at a formal brand launch on Tuesday. "We are uniquely placed in the Indian market with everything, from design to manufacturing to logistics, entirely in-house. We can deliver this vision better [than the competition]," she told Mint.