Making automotive history fun

Hyundai's Motorstudio museums

- By INIGO S. ROCES

Cars are something that always interest gearheads like myself, yet the same can’t be said for most people.

Nonetheless, many will find that the Hyundai car brand is top of mind for most Koreans, whether it’s the car they already drive or something they aspire to purchase (not necessarily a car) in the future.

The results speak for themselves. Simply glance at Korean’s auto market shares and you’ll find that Hyundai (together with its subsidiary, Kia) command a whopping 70% of the car market.

Easily one of the reasons for this is because of how much effort Hyundai puts, not just into promoting their brand, but educating the populace on what it represents and continues to do for the country. One of the ways in which they do this is through the Hyundai Motorstudio.

Mobility theme park

Hyundai describes their Motorstudios as a mobility theme park. Perhaps a more accurate description Filipinos will be able to relate to is it’s a sort of Mind Museum for cars. It’s packed with exhibits and interactive displays that show the history of the Hyundai motor company, how their cars are made, and where they are headed in the future.

There are already seven Hyundai Motorstudios around the world. There are four within Korea (Seoul, Goyang, Busan, Hanam), one in Moscow, one in Beijing, and one in Indonesia (Senayam Park).

Each motorstudio takes guests on an interesting automotive journey, by showing, hearing, and touching Hyundai’s mobility history.

Motorstudio Seoul