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Inside HoYo Fest 2025

Manila Bulletin

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July 29 2025

Exciting activities, exclusive merch, and community vibes that made this year's event worth visiting

- By JARED JOHN K. CHENG

Inside HoYo Fest 2025

HoYo Fest is MiHoYo's official fan convention, bringing together fans of its biggest gacha games-"Genshin Impact," "Honkai: Star Rail," "Zenless Zone Zero," and "Honkai Impact 3rd".

It's all about the community, with offline events like Artist Alley, exclusive merchandise drops, cosplayers, and game-themed activities. This year, it's focused on Southeast Asia and is only happening in six countries, which include Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.

This year's HoYo Fest was held at SMX Convention Center Manila, Hall 3 in Pasay City, and from what I saw, the venue had about twice the space compared to last year's location at SM Megamall's Mega Fashion Hall. The additional space was definitely appreciated—it felt less crowded overall and made it easier to move around and enjoy the event.

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