Emperador bets big on Whisky's revival following global slowdown

While its whisky business currently faces challenges resulting in lower sales and earnings, global liquor conglomerate Emperador Inc. continues to expand its facilities as it is optimistic of a turnaround and looks forward to a growing market over the medium to long term.

- By JAMES A. LOYOLA

"We are seeing a slowdown in the whisky business across the world: in North America, in China, and even in Europe. The market has become very competitive given the situation. We believe, however, that this is cyclical," said Emperador Chairman and President Winston Co during the firm's annual stockholders' meeting.

He added that, "We believe that, eventually, the Scotch whisky business should return to growth. And we are hoping that, by next year, starting 2026, there should be a resurgence and a rebound back to regular consumption."

Co explained that sales in the Scotch whisky market, particularly for single malt, are doing well, but it is the premium, high-end segment that is affected.