Arthaland's Project BEAM, advocacy to action

The invitation was for the launch of Arthaland’s Project BEAM, BEAM standing for Bamboo for Ecological Architecture and Materials; and the event promised to bring to reality the Philippines’ first commercial scale bamboo structure, as exemplified by the launch theme of “Life Built for Tomorrow.”

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ARTHALAND DIRECTOR CHRISTOPHER T. PO.

Manila Bulletin was prominently billed as the official media partner for the event; and we were proud to collaborate with Arthaland on this first step toward a low-carbon, future-ready built environment. Arthaland has been a staunch supporter of our MB Sustainability Forum since it’s inception four years ago.

Project BEAM is Arthaland’s pioneering initiative to build the first commercial scale structure using engineered bamboo. In a true sense, it’s about moving from advocacy and intent, to action and execution. Arthaland is Asia’s first real estate signatory to the Net Zero Carbon Buildings Commitment, aligning with the Science Based Targets Initiative (SBTi); and it took on a prominent role in the ESCAP Sustainable Business Network (ESBN).

With Project BEAM, this commitment of Arthaland to Sustainability finds focus in the three pillars of circular construction, carbon reduction, and inclusive economic growth.

As Arthaland Vice-Chairman and President Jaime C. Gonzalez was happy to declare: “This project reflects the evolution of our commitment. It’s about moving past operations and efficiency, to rethink the very materials that define the built environment.” And I could truly sense the enthusiasm and pride behind the words of Mr. Gonzalez, and how this was the start of a new dynamic chapter of the Arthaland Sustainability journey.