All SM Malls Unite for Cebu:

A Nationwide Call to Hope and Empowerment

- 

SM City Cebu's Christmas centerpiece glows as part of the "All SM Malls Unite for Cebu" campaign. The lighting ceremony, held on November 13, brings together SM employees, partners, and local stakeholders to express solidarity with those impacted by the recent typhoon.

In the aftermath of Typhoon Tino, SM Supermalls, through SM Foundation and SM Cares, has launched a nationwide campaign titled "All SM Malls Unite for Cebu," mobilizing support and solidarity to uplift communities affected by the disaster.

With the campaign's message, "HOPE calls for an empowered community," SM invites Filipinos across the country to extend compassion and generosity-uniting to bring grace, hope, and strength to those in need.

Lighting the Way for Cebu