A bold new chapter: SMDC unveils brand refresh and new residential segments

Building on the momentum of its 20th anniversary, SM Development Corporation (SMDC) ushers in a defining moment in its journey: a bold brand refresh that sharpens its identity and introduces three new residential segments — each tailored to meet the evolving needs of Filipino homeowners today.

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With over 100,000 homes turned over and a national footprint spanning key growth areas across the country, SMDC is evolving in step with the changing aspirations of today's Filipino homeowners. The brand refresh reaffirms SMDC's identity as a developer committed to life-centered communities — places that empower individuals and families to live with ease, comfort, and connection.

"At the heart of this refresh is a renewed commitment: to build homes that elevate lives," said Jessica Sy, Vice President and Head of Design, Innovation & Strategy of SMDC. "We are deepening our focus on design, sustainability, and holistic living, all while remaining anchored on our core strength — bringing people closer to opportunities, infrastructure, and the SM ecosystem."

Introducing SMDC's residential segments

To better serve a broader and more diverse market, SMDC is proud to introduce three new residential segments under its refreshed brand architecture: