A love letter to women raising children and the bottom lines

Women have to balance their lives as both mothers and as professionals, ensuring neither is neglected, writes Buli Ndlovu

- Buli Ndlovu

To the women raising children and bottom lines — this is for you.

You are the early risers, making sandwiches with one hand and sending calendar invites with the other. You are the ones who carry tiny humans on your hips and entire departments on your shoulders. You are the soft place to land after a hard day, and the fierce negotiator in the boardroom before it even begins. You are the heartbeat of your homes and the bottom line of this economy.

I write this not just as a woman or a marketing executive but as a mother. A mother who has wrestled with guilt and ambition in equal measure. A mother who has said no to promotions because the timing wasn't right and said no to another child — not because the heart wasn't willing, but because the system isn't always kind to women who want both growth and grace.