Up against a perception problem

With Jarmond taking heat, UCLA is seen as unwilling to invest in football as it searches for a coach

- By Ben Bolch

WALLY SKALIJ Los Angeles Times

MARTIN JARMOND has been criticized by alumni, but the Bruins' athletic director got a vote of confidence from the chancellor.

One UCLA football legend sat across from the other, lamenting how far their beloved program had fallen.

On one side was Rick Neuheisel, a onetime Rose Bowl most valuable player and Bruins head coach, wondering aloud whether his alma mater had put itself in position to pick a strong successor to the recently dismissed DeShaun Foster.

"Is there confidence in the current athletic director when there's been swing-and-misses," Neuheisel asked, "or do you need to go find somebody else?"

On the other side of the CBS Sports studio roundtable was Randy Cross, a former All-American offensive lineman and three-time Super Bowl champion so angry about the state of the Bruins that his voice rose as he spoke.

"UCLA is clueless, they're rudderless, they're leaderless and it's been decades since they had anybody there that had a freaking clue as to, A, what they want to do and, two, how they're going to do it," Cross said. "It sounds simple — there isn't a better school in America to go to than UCLA — but that athletic department is a joke led by the football team."

Theirs weren't the only critical voices.

National college football writers and other pundits tweeted about the athletic department's massive deficit, meager NIL resources and failed leadership. An online petition that called for athletic director Martin Jarmond's resignation or removal generated more than 750 signatures as of Sunday evening.

Some of the fire has been friendly. Roughly 100 former UCLA football players met with Jarmond via Zoom to vent their frustrations about a variety of topics, including the need to get back to the days when football was a top priority at the school.