Mastermind of the back-lot tour at Universal Studios

It was early in Jay Stein’s tenacious pursuit to turn a throwaway business into a sweet spot for Universal Studios, then owned by Lew Wasserman’s powerhouse entertainment firm MCA.

- BY MEG JAMES

'A LEGACY THAT TOUCHES GENERATIONS' Robert Wagner, left, and Steven Spielberg join Jay Stein, third from left, at a 1990 Florida park opening.

Can you just give me one of your leftover sharks?" It was early in Jay Stein's tenacious pursuit to turn a throwaway business into a sweet spot for Universal Studios, then owned by Lew Wasserman's powerhouse entertainment firm MCA.

In 1975, Steven Spielberg’s “Jaws” was a cultural sensation and Stein wanted to capitalize on the movie's success. He asked his colleagues in film production for props so his crews could recreate the fictional Amity Island coastline in the studio’s hilly back lot miles from downtown L.A.

“He convinced them: ‘Can you just give me one of the leftover sharks and I'll put it on the studio tour, and we'll get some promotion out of that,’” author Sam Gennawey told The Times, recalling Stein’s brilliance and his pioneering use of intellectual property.

Stein died Nov. 5 at his home in Bend, Ore., according to his wife, Connie Stein. He was 88 and had been suffering from complications related to Parkinson's disease and prostate cancer.