Govt Resolved To Combat Drug Menace: CS

Chief Secretary, Atal Dulloo, Saturday formally launched a massive five month long Information, Education and Communication (IEC) campaign under the Nasha Mukt Jammu Kashmir Abhiyan.

- Observer News Service

He reaffirmed the UT gov ernment’s resolve to combat the drug menace through sus tained awareness, rehabilita tion and coordination at all administrative levels.

The Chief Secretary stated, “Nasha Mukt Jammu Kashmir is not just a campaign, it is a mission to protect the youth and secure our future. We must address the roots of drug abuse while ensuring that affected individuals receive timely counselling, support and rehabilitation.”

As part of the formal launch, the Chief Secretary unveiled several key initiatives includ ing the official web portal of the campaign providing a cen tralised interface for aware ness activities and real-time updates.

The Chief Secret also inau gurated the INSPIRE Podcast Series of the Department of Information and Public Rela tions, which will feature week ly discussions with experts, field officers and individuals sharing real-life experiences. The initiative will engage the youth in conversations on drug de-addiction. Additionally, a dedicated web banner and an official campaign logo was also launched on the occasion.