CM Omar Reviews Tourism Promotion Strategy

JAMMU: Chief Minister Omar Abdullah on Tuesday chaired a meeting to review tourism promotion and publicity activities of the Tourism Department with a focus on enhancing the J&K's visibility and increasing visitor engagement to further strengthen J&K’s tourism profile.

- Observer News Service

The Chief Minister directed the Tourism Department to prepare an advanced annual calendar of events to ensure better planning, effective execution and improved coordination. He stressed the need for high-quality, meaningful designs and effective presentation at national and international travel marts, and instructed that all stalls and promotional material must reflect the true strength and potential of J&K tourism.