3 Billion Hours of Indian Content Watched Globally on Netflix Last Year

Ted Sarandos, co-chief executive officer of Netflix, said that stories which are more local get the maximum response, as the viewers want to watch something new.

- Faisal Malik

MUMBAI: Ted Sarandos, co-chief executive officer of Netflix, said that stories which are more local get the maximum response, as the viewers want to watch something new. He said Indian content was receiving an encouraging response, as around 3 billion hours of Indian content was watched around the world on Netflix alone last year. Sarandos made the revelation in a chat with Bollywood actor Saif Ali Khan at the World Audio Visual and Entertainment Summit (WAVES 2025) event going on at the Jio World Convention Centre in Mumbai.

Replying to questions based on the topic 'Streamlining the New India: Culture, Creativity & Creative Capital', Sarandos advised Indian filmmakers to not attempt reverse engineering based on their supposition of what a 'global' movie is supposed to look like.