AI-driven attacks push cos to boost cybersecurity

With generative artificial intelligence, or GenAI transforming business operations, it is also contributing to escalating cyber threats.

- Pratishtha Bagai & Jas Bardia

MUMBAI & BENGALURU:

Sophisticated cyberattacks leveraging AI-powered deepfakes, phishing, data manipulation, and malware are on the rise. To combat these complex threats, Indian companies are looking to upgrade their security infrastructure, experts said.

Cybersecurity attacks, which started around the 1980s, have evolved in the past 40-odd years. Earlier, what was only about corrupting standalone devices with viruses, now has the capacity to cripple an organization and even an entire country. "Cyberattacks are currently in the 5th or 6th generation of what is known as multi-vector attacks. These are not only targeting your endpoint devices, but also your networks, data centres, cloud, etc. All of it is happening in parallel, making it much more complex and sophisticated, and difficult to prevent," said Devroop Dhar, co-founder of management consulting firm Primus Partners.