'Time to introduce new window for audiences'

It's time for a new approach to movies, Bollywood superstar Aamir Khan said, speaking at the Hindustan Times Leadership Summit on Saturday.

- HT Correspondent

That would be another new approach; Khan, 60, has been the happy disruptor in Hindi cinema, changing how things are done for about four decades. One such change, early on, was his decision to do one film a year, at a time when stars prided themselves on doing dozens. He would make his one film count, he decided. (And, of course, he did.)

This time around, it's the options for access that must change, he said on Saturday. It is time “to introduce a new window for audiences, and one more avenue of earning for the producer”.

The window he's referring to would be a pay-per-view stage for major releases, after the theatrical run—and before the film becomes available to all subscribers of a streaming platform. The pay-per-view stage is a model he experimented with on a recent release, Sitaare Zameen Par (2025).