Sharjah showcases tourism attractions at WTM London

Shurooq’s Dhs92O million showcase at WTM London 2025 positions Sharjah as the Middle East’s capital of sustainable and wellness tourism

- Staff Reporter, Gulf Today

The Sharjah Investment and Development Authority (Shurooq) has inaugurated its showcase at World Travel Market (WTM) London 2025, marking its 20th consecutive participation and unveiling an impressive lineup of destinations and hospitality projects that reflect a bold and balanced vision for the future of global tourism, with sustainability, wellbeing, and cultural preservation at its core.

Participating under the Sharjah Commerce and Tourism Development Authority (SCTDA) pavilion, Shurooq's stand located at S9-220, is spotlighting its Sharjah Collection; a growing portfolio of 7 eco-retreats featuring over 150 units, along heritage-inspired luxury stays that form part of its wider hospitality portfolio valued at over Dhs920 million. These projects span mountains, deserts, mangroves, restored houses, and historic towns, offering travellers experiences rooted in authenticity, environmental awareness, and emotional connection.

The long-awaited Nomad, an eco-retreat of 20 luxury solar-powered trailers in Kalba, is set to open soon, marking a new era of slow travel and sustainable exploration. Alongside Nomad, Shurooq's portfolio highlights Mleiha National Park, recently recognised as part of the UNESCO-listed Faya Palaeolandscape, reaffirming Sharjah’s leadership in archaeological, eco, and cultural tourism. The park combines 210,000 years of human history with outdoor adventure, research, and community-led environmental education.