Sharjah cements its position on the global tourism map

The Emirate of Sharjah, represented by the Sharjah Commerce and Tourism Development Authority (SCTDA), along with a delegation of 19 entities from both the public and private sectors, is participating in ITB Berlin 2025, the world’s largest travel trade event.

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The event, held from March 4 to 6 at the Berlin Exhibition Centre, is under the theme “The World of Travel Lives Here.” SCTDA participation aims to highlight Sharjah’s unique tourist attractions, solidifying its position on the global tourism map.

At the exhibition, Sharjah’s distinguished pavilion offers visitors an interactive journey to explore the emirate’s natural, cultural, and recreational destinations, including desert, mountainous, and coastal areas, heritage sites, and modern landmarks.

This immersive experience showcases the exceptional tourism offerings of the emirate.

Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, emphasised the exhibition's importance in presenting Sharjah’s diverse landmarks, rich culture, and advanced infrastructure.

He highlighted the strong historical relations between Sharjah and Europe, particularly Germany, positioning the emirate as a prime destination for European and German tourists seeking unique cultural experiences. The Sharjah delegation includes representatives from key government entities such as the Environment and Protected Areas Authority, Sharjah International Airport Authority, and Sharjah Museums Authority, alongside private sector participants including Air Arabia and Sharjah National Hotels.