DWTC, Informa to create first-of- its-kind global MICE powerhouse

Dubai World Trade Centre and Informa Group, on Thursday announced a strategic venture to create a truly global powerhouse in Exhibitions and Event Management, operating out of the Middle East - South Asia - Africa regions.

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This partnership between two commercial equals with highly complementary assets and capabilities drives the creation of a new DWTC-Informa company- Informa International- that will be fully operational by Q4 2025.

This new entity headquartered in Dubai, will be servicing super-regional MICE (Meetings, Incentives, Conferences, and Exhibitions) markets, in addition to leveraging their scale to export their home-grown megabrands across the world.

The move anchors DWTC's commitment to tripling Dubai's MICE Sector GDP contribution to Dhs54 billion annually by 2033, in line with targets in the D33 Dubai Economic Agenda- attracting investments and enabling cross-border trade through its reputable B2B Events' platforms.

Equally, it will focus on cementing Dubai as the global epicentre for business and enterprise - even as the city gains in repute as the world's preferred MICE industry hub.

Informa International will include exhibitions, confexes, conferences, professional training and accreditation businesses of both DWTC and Informa in Dubai and connected partner.

The new entity in Dubai will be servicing super-regional MICE markets, creating a market leader with revenues of $700m+. The partnership has scope to achieve double digit growth as it expands beyond Dubai and the wider Middle East, across high-growth markets globally.