Diriyah Company forges alliance with Saudi firm to enhance collaboration

Diriyah Company has signed a strategic Memorandum of Understanding (MoU) with the Saudi Research and Media Group (SRMG) to expand collaboration in the media sector and deliver innovative projects and initiatives that further solidify Diriyah’s standing as a global destination of historical and cultural significance.

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The MoU also aims to amplify cultural and national narratives, reaching audiences both within the Kingdom and across international markets.

The MoU was signed by Jerry Inzerillo, Group CEO of Diriyah Company, and Jomana Al-Rashid, CEO of SRMG. This milestone agreement sets the stage for closer cooperation in media, marketing, and cultural content, with a dedicated joint team to be established to develop initiatives that reflect the shared vision and ambitions of both organizations.

This first-of-its-kind collaboration between Diriyah Company and SRMG spans four key areas: corporate and media communications; events, exhibitions, conferences, and visits; data and expertise exchange and knowledge transfer; as well as joint training programs, activities, and initiatives. The MoU also outlines enhanced collaboration across SRMG media platforms, the organisation of visits for international media delegations to experience Diriyah, and exploring opportunities to host exhibitions, events, and joint cultural and social activities.