BRIDGE, Instagram sign deal at El Gouna Film Festival 2025

In a landmark collaboration blending technology with creative expression, BRIDGE and Instagram joined forces at El Gouna Film Festival 2025 in Egypt to present an AI-led activation celebrating 50 years of Yousra's cinematic legacy.

- Gulf Today, Staff Reporter

The immersive experience - developed using Meta AI - invited visitors to explore an interactive journey through half a century of cinema reimagined through intelligent design, data, and digital storytelling.

The initiative represents the shared vision of BRIDGE and Meta to advance the conversation around the future of entertainment innovation and is one of several key engagements designed to extend BRIDGE's footprint within the media and creative economy, ahead of its flagship BRIDGE Summit 2025 - the world's largest debut event for media, content, and entertainment, taking place in Abu Dhabi from December 8-10, 2025 at ADNEC Centre Abu Dhabi.

The Instagram X Bridge experience at El Gouna underscored how AI-driven creativity can preserve legacy, amplify emotion, and create shared experiences that transcend geography. It brought together the tools of tomorrow with the artistry of the past, offering a glimpse into the future of how stories will be remembered and reimagined.