THE RISE OF DIGITAL TWINS

YOUR AI-DRIVEN ALTER EGO IN THE VIRTUAL WORLD They are no longer the stuff of science fiction, but a rapidly emerging reality

- BY CHRIS REDMOND Special to Gulf News

The future of personal and professional interaction is about to be redefined, not by robots or flying cars, but by something more personal and intelligent: your digital twin.

Once confined to the realms of industrial engineering and simulation, digital twins have evolved dramatically. Today, the term refers not just to a virtual model of a machine or system, but to an Al-driven counterpart of a person. That is a living, breathing reflection of your goals, personality, habits, and professional aspirations, powered by data and refined by intelligence.

Hyper-personalisation

Imagine attending a major international exhibition in Dubai or Riyadh. Every delegate is assigned a digital twin; not just a static profile, but a fully functional Al-powered avatar that knows who you are, what you want, and who you should meet. Instead of navigating crowds and booths at random, your digital twin connects with others on your behalf in the background, establishing meaningful connections, filtering out noise, and surfacing only those introductions that could lead to real opportunities.

At the heart of the digital twin revolution lies hyper-personalisation. But this isn't personalisation in the old digital marketing sense. No more "Hi Mohammad, we thought you'd like this." Instead, it's about giving your digital twin enough contextual awareness and decision-making intelligence to act as your proactive agent.

A digital concierge