More UAE shoppers feel let down by Al

New survey says consumers see little value for the personal data they share

- BY JUSTIN VARGHESE Your Money Editor

Shoppers across the UAE are losing patience with how brands use artificial intelligence (AI) in retail. Despite record investment, consumers say they are not seeing enough value for the personal data they share — and many feel brands are falling short on delivering the personalised experiences they promise.

The findings come from the latest AI in Retail Report by SAP Emarsys, based on surveys of more than 1,000 UAE consumers and 200 marketers.

Shoppers unimpressed