AUSTRALIA'S FINTECH BOOM EXPOSES COMMUNICATIONS TALENT GAP

Shortage of experts in the field offers overseas talent like Shobnom Zarin Chetona excellent opportunities

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Australia's fintech and artificial intelligence (AI) sectors are entering a period of accelerated growth.

Industry analysts project the fintech market to be worth more than $11 billion by 2030, driven by new entrants, regulatory reform, and increasing demand for Al-powered financial services. Yet while capital and technology are flowing in, one key ingredient is in short supply: specialist communications talent. The ability to explain, defend, and promote financial innovation is no longer a “soft” add-on to business. It is a strategic necessity.

A global talent pipeline

The shortage of experienced communications leaders is already forcing companies to look overseas. One example is Shobnom Zarin Chetona, who has recently taken on a senior communications role in Sydney after building her career in Bangladesh and Singapore.