VCs flock to invest in D2C firms betting on q-comm

DIRECT-TO-CONSUMER (D2C) BRANDS are drawing investor attention as they adopt quick commerce strategies offering one-hour to same-day deliveries.

- S SHANTHI

DIRECT-TO-CONSUMER (D2C) BRANDS are drawing investor attention as they adopt quick commerce strategies offering one-hour to same-day deliveries. Venture capital is increasingly flowing into startups that promise speed and convenience in categories well beyond groceries.

For instance, quick service app Snabbit raised $19 million in a Series B round led by Lightspeed earlier this month. Similarly, in May, omnichannel menswear brand Snitch secured ₹278 crore in funding led by 360 One Asset, while fashion label Slikk raised $10 million to deliver apparel within 60 minutes. Quick fashion startup Knot also raised $10 million in a Series A round in February.