कोशिश गोल्ड - मुक्त
Vanity vs revenue
Financial Express Pune
|August 25, 2025
TREATING DATA AS AN ASSET IS KEY TO SMART DECISION MAKING
DIGITAL ADVERTISING is now the backbone of India's media economy, expected to grow 11.5% in 2025 with ₹10,225 crore in incremental spends, and push its share to nearly 60% of overall ad spends (₹1.6 trillion). Yet, for all its scale, the industry remains without an accepted framework for measurement and best practices.
Every platform defines its own metrics, from what counts as a view to how conversions are attributed, leaving advertisers with inconsistent yardsticks and agencies with the task of stitching together fragmented dashboards.
यह कहानी Financial Express Pune के August 25, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
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