मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
The new retail counter
Financial Express Pune
|December 03, 2025
THE FUTURE OF shopping is evolving; it’s no longer just search-driven, but rather it has become discovery-driven.
TV screens have long been windows to entertainment, but today they are turning into shopping portals. As streaming habits surge, CTV is transforming from a passive medium into a data-rich commerce engine. In India, CTV penetration has risen by 50% among OTT audiences across the six major metros, with Delhi-NCR, Karnataka, and Maharashtra leading adoption. Having overtaken laptops and tablets, CTV has now become the second-most popular device for streaming, after the smartphone. This growth signals a shift in how audiences consume, and now, increasingly, buy through large screens.
यह कहानी Financial Express Pune के December 03, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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