Strategy reset: Casual games can fetch real money, say experts

REAL MONEY GAMES may have been banned in India but all is not lost for gaming firms. For one, they can rejig their models to stay in business. Experts say Indian firms could operate overseas by acquiring firms.

- ANEES HUSSAIN & OJASVI GUPTA

"There are seriously large opportunities that can be explored especially in overseas markets," said an industry watcher. "They can always expand overseas in many countries. That was always going to happen, it was just a matter of time," he added. Moreover, much like India is the back-office for a range of sectors gaming could be added to the list.

But, to stay in business, companies will need to focus on casual games. In fact, according to EY, this segment grew at a robust 16% in 2024.

Experts feel e-sports, which traditionally depend on sponsorships and media rights, can be monetised via ticket sales, merchandise sales and digital engagement. "In app purchases, premium subscriptions and crucially, advertising revenue from brands seeking to reach gaming audiences can fetch companies good money," said a leading consultant.