कोशिश गोल्ड - मुक्त
JioStar’s strategy puts cricket on a sticky wicket
Financial Express Pune
|December 09, 2025
BROADCAST CRISIS
BROADCASTER JIOSTAR'S GOOGLY to ICC just two months ahead of the men’s T20 World Cup is a wake-up call for the country’s cricket ecosystem, say experts.
While cricket still contributes the lion's share to India's sports advertising revenue — 85% of the total sports advertising revenue of around %16,633 crore in 2024 — a 2025 Nielsen report showed that cricket's popularity among Indian youth (18-30) has dipped between 2019 and 2025, with younger fans exploring sports like motor-sport, basketball and MMA.
यह कहानी Financial Express Pune के December 09, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
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I-T dept sends SMS, emails for bogus political donation claims
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Indian vacationers favour foreign shores
THE COMPOSITION OF outbound travel underscores the shift.
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It’s wok-ing!
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How Bazball bubble burst Down Under
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The shot that saves
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Railways deactivates 30.3 mn fake accounts
MINISTER FOR RAILWAYS Ashwini Vaishnaw on Saturday stated that the Indian Railways deactivated 30.3 million fake accounts from IRCTC website.
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MG Windsor zooms past Tata to take EV crown
FOR THE FIRST time since electric vehicle (EV) sales took off in India in 2020, a non-Tata car will lead a calendar year’s sales.
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