Go deep by going small

NESTLE'S BRANDED RETAIL POINTS FACE A PLETHORA OF NEW CHALLENGERS

- GEETIKA SRIVASTAVA

A REPORT BY Swiggy and Bain & Company estimates the Indian food services market to reach ₹9-10 lakh crore by 2030, at a CAGR of 10-12% between 2023 and 2030. The same report says India eats out at an average of five occasions a month, which go up to around 7-8 times by 2030.

If Nestlé's out-of-home retail plans stay on track, the process will only gain speed.

Nestlé Professional, the out-of-home business unit of Nestlé India, has expanded its Retail ONE branded food kiosk network to 1,000 units across the country. The network comprises Nescafe Corners, Maggi Hotspots, and Kitkat Break Zones, located in high footfall areas such as educational institutions, healthcare centers, and travel hubs.

The initiative is supported by a workforce that includes a significant number of women and specially-abled individuals. Says Saurabh Makhija, head, Nestlé Professional, Nestlé India, "Our strategic growth plan focuses on increasing visibility and accessibility in key sectors, including education and healthcare, as well as targeting tourism hotspots."