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Zoho's Arattai drops out of top 100 apps

Financial Express Mumbai

|

November 05, 2025

ZOHO'S 'SWADESHI' MESSAGING app, Arattai, has seen its initial surge fizzle out, crashing from the top spot to outside the top 100 on Google Play and Apple’s App Store in India within amonth of topping the charts.

- FE BUREAU

As of November 4, the app, positioned as a rival to Meta-owned WhatsApp, ranked 110 on Google Play and 123 on the App Store, in the free category.

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