The Super Bowl of creativity

The Metals So Far

- KARTIK SMETACEK

DAY ONE AT Cannes is a bit like stepping up to the Sunday buffet at the Taj Land's End, where the only two questions running through your head are, 'Where do I start?' and 'How much can I pack in?'.

On the menu today is a scrumptious line up of speakers, including one of my heroes John Hegarty with a talk on the business of creativity intriguingly titled Why Giants Can't Dance.

Looking equally appetising is the session by Marcel Marcondes from AB InBev about Building Brands in the Age of Experiences. Then there's my favourite haunt, the work showcase in the basement of the Palais, a smorgasbord of the year's best ideas from across the world, in every medium. Like I said before, where do you start?