Tata Motors Launches High-Tech Harrier EV

TATA MOTORS on Tuesday entered the premium electric SUV segment with the launch of the Harrier EV, priced starting ₹21.49 lakh (ex-showroom).

- VIKRAM CHAUDHARY New Delhi, June 3

The move comes at a time when Mahindra & Mahindra has been gaining ground in the EV segment with strong sales of its recently launched BE 6 and XUV 9e. In the two months since their launch, Mahindra has sold 10,000 units of these models, giving it a temporary lead over Tata in the electric SUV space.

Tata Motors, currently the country's third-largest carmaker behind Maruti Suzuki and Hyundai, slipped behind Mahindra in April and May sales. However, Shailesh Chandra, managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, downplayed the short-term sales race. "Ranking isn't important, but the direction is. Different companies are at different stages of their product lifecycle. Our focus is on long-term strategy," he told FE.