Mahindra targets 30% rise in demand from XUV 7XO

MAHINDRA EXPECTS THE newly-launched XUV 7XO to drive up to 30% incremental demand without requiring any immediate expansion in manufacturing capacity.

- AKBAR MERCHANT

According to RVelusamy, president, automotive business, Mahindra currently has an installed capacity of around 10,000 units per month for the XUV 7XO and related platforms at its Chakan plant, which should be sufficient to absorb the anticipated uptick in demand."With the transformation across lower, mid and top variants, we believe demand can go up by as much as 30%, and we are well placed to manage that within existing capa