In race against Apple, Samsung launches slimmest phone

SAMSUNG ELECTRONICS MADE public on Tuesday its slimmest flagship model to date, complete with enhanced artificial intelligence features, as it seeks to get ahead of rival Apple on the premium market.

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The S25 Edge launch is designed to appeal to increasing demand, especially from consumers in their 20s and 30s, for more portable smartphones.

"The feedback was clear — users wanted something slimmer and easier to carry without sacrificing performance," said Samsung, which made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems.

Analysts said the launch was strategically timed to pre-empt Apple, which is expected to launch a thinner iPhone in the second half of this year.