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Customer adoption key hurdle: Founders

Financial Express Lucknow

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November 19, 2025

CUSTOMER ADOPTION IS the primary challenge in the country faced by deep-technology startups across sectors from quantum security to semiconductors and space, even as early-stage capital and talent have become readily available, according to founders.

- ANEES HUSSAIN

"People would rather stick with what they have and be unhappy with it rather than try something new," Deepak Shapeti, cofounder of Morphing Machines, a fabless semiconductor startup, said.

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